By Pod mirror
Jan 16, 2023
YouTube is the most preferred podcast platform among regular US listeners according to Morning Consult survey
46% of podcast listeners said they prefer consuming them with video, compared with 42% who said they would rather listen without video.
15% of podcast listeners said they would pay between $10 and $25 to attend a live recorded event
46% listeners said they wouldn’t pay to see a live podcast recording.
The survey found that 32% of Americans said they prefer listening to podcasts with video, while 26% prefered them with just audio
Active podcast listeners (those who have listened to one in the last month) preferred video too, which is 46% to 42%.
Listeners preferred a podcast with videos to see facial expressions and reactions from the hosts and guests (51%), while 50% said video helps to focus
The data also found that 34% Americans said seeing influential or celebrity guests was a “major reason” why they prefer watching a video with podcast
All US adults
Gen Zers
Millennials
Gen Xers
Baby Boomers
32%
46%
43%
28%
25%
Podcast listeners
YouTube
Spotify
Apple podcasts
Pandora
iHeart Radio
33%
24%
12%
7%
6%
Sirius XM
4%
Amazon Music
There are challenges with live podcast-style events, including logistics and operations, production costs and competition for consumers’ time and money