The report provides insights into the evolving U.S. podcast landscape over the course of 2022, such as listening habits and insights into audience demographics
Major finding
Podcast downloads increased by 20% in 2022 over the prior year, with an average of 3.8 hours of content downloaded per listener, per week
Episodes
Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed by Comedy and True Crime;
Age
Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34
Profile
Podcast listeners have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American)