Are the  number of new podcasts really “plummeting”?

Jan 26, 2023

Listen Notes reports a dramatic drop in new podcasts, down from over 1m new launches in 2020 to just 219,000 new shows in all of 2022 

How many podcasts are there?

There are at least 3,023,008 podcasts* and 155,064,765 episodes in the world as per ListenNotes. 

Conflicting

Spotify claims there were 1.2m new podcasts in 2021, 80% of whom, were from Anchor. Listen Notes claim a total of 729,691 podcasts were new in 2021 - maybe they can’t see the exclusives in Spotify’s catalogue 

On Spotify

The number of shows on Spotify is continuing to increase dramatically. Spotify claims a catalogue of 4.4m podcasts in July 2021, claimed 5.2m podcasts in August 2022, and now 5.5m podcasts in January 2023. 

Auto submissions stops

Industry expert Daniel J Lewis pointed out that new Anchor shows used to be auto-submitted to Apple Podcasts: and are no longer. Apple Podcasts stopped auto-submissions in the middle of 2021 

Podcasts with 10 episodes

Just 4.6% of all Anchor-hosted shows have more than ten episodes and have been updated in the last 30 days. 

Why podcasts numbers  dropped

After automatic submission of low-quality podflash shows stopped from Anchor, it  was the biggest reason that the total number of new shows available via RSS in Apple dramatically dropped. 

Anchor platform

Anchor, alone, sent over half a million fewer podcasts to Apple Podcasts during the seven-month period Podnews analysis had compared. 

Podnews analysis

Podnews analysis claims companies offering predominantly free podcast hosting, like Anchor, saw the number of new shows hosted on those platforms drop by as much as 93% when comparing 2020 to 2022 

So what happened ?

In short - the number of new shows has declined; but the number of new episodes appears to be relatively unchanged. 

Is it bad news really?

The increasing number of episodes suggests that podcasters aren’t, as the narrative suggests, “giving up”. Committed podcasters are continuing to release new episodes, at an ever-increasing rate. 

The pandemic factor

The pandemic saw many creative people experimenting with podcasts. This may have lead to many more podcast shows being created.