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Podcasts🎤 are getting popular in India and while we’ve seen some seriously creative formats and storytelling magic happen in the audio space, get ready for a mind-bend of a new host: an AI Avatar. Avtr Meta Labs, a company building content for the metaverse (the sci-fi future where we all hang out as cool digital avatars?), just announced that India’s first AI-powered podcast host, Naina, is dropping her first episode on February 8th, 2024.🥂
The podcast marks a major milestone as the country’s first AI-driven interview series, featuring deep dives with some of the biggest names in Bollywood and beyond. Think A-listers like Sobhita Dhulipala, Sanya Malhotra, Richa Chadha, and a whole lot more spilling the tea on their lives, careers, and maybe even some juicy secrets. ☕️
Naina, with her charming Indian AI glow, won’t just be chatting up Bollywood stars. She’ll be diving into interviews with folks from sports, music, and who knows where else her digital tentacles will reach. Expect a mix of thought-provoking insights, genuine emotion, and a dash of AI-powered humor as Naina gets these celebs to reveal their most fascinating sides.
And here’s the best part
You don’t need a fancy VR headset to join the party. “The nAIna Show” will be available globally on Naina’s and Pop Diaries’ YouTube channels. Plus, get ready to break the fourth wall like it’s Neo dodging bullets – the show will be interactive, letting listeners submit their own questions and comments for Naina to weave into the conversation. Talk about an immersive experience!
Why the sudden switch to silicon stars?
Turns out, brands crave innovation and control. Virtual influencers are basically blank slates, infinitely moldable to fit any campaign, unlike their unpredictable human counterparts. Brands love them for their agelessness and tailor-made narratives. Unlike their human counterparts, AI influencers never get wrinkles or have a bad hair day (unless it’s programmed for maximum drama). Plus, brands have complete control over their stories and personalities, making them the ultimate marketing chameleons.
But it’s not all sunshine and algorithms.
Critics point out ethical concerns and the blurring lines between reality and AI. Plus, creating these super-realistic simulacra takes serious tech muscle and talent.
So, are virtual influencers the future of marketing?
Only time will tell, but one thing’s for sure: the influencer game is getting weirder and wilder, and we’re here for the ride.
Virtual Influencer Tech: From 3D Experts to AI Wizards
Remember those hyper-realistic video game characters? Turns out, they’re the OG grandparents of today’s virtual influencers. But hold on, because AI is shaking things up in a major way.
3D Design: Sculpting Digital Superstars
Take Kyra, for example. This Indian influencer might fool you with her flawless looks, but she’s actually the brainchild of 3D design tools like Maya and Blender. Think video game graphics meets Marvel movie magic. Her creators at Futr Studios meticulously crafted her face and body, pixel by pixel.
AI Takes the Wheel: From Code to Captivating Content
But then came Sravya, Kyra’s younger AI sis. No designers, just code and prompt engineers. Generative AI whipped her up, spitting out realistic results without the painstaking 3D sculpting. Think of it like instant ramen for virtual humans.
Speed vs. Control: The AI Trade-Off
Sure, AI is faster and less resource-intensive, but there’s a catch. Control gets a bit wobbly. Kyra, the 3D masterpiece, is predictable (in a good way), while Sravya, the AI prodigy, is a wild card. But hey, that’s part of the allure, right?
From Scripted Reels to Paparazzi Snaps: Naina’s Hybrid Hustle
While Sravya is still mastering short videos, Naina’s already out there slaying the content game. Tutorials, fashion videos, even hanging with celebs – she does it all. How? A clever mix of real and virtual. 🪄
AI Face Swap
Most of Naina’s reels involve an actual person standing in for her, with her face magically swapped in later using fancy AI tech. Think “virtual double” with a deepfake magic.
3D Glitz for Glittering Events
But when it’s time for red carpets and live events, Naina goes full CGI, a complete 3D avatar brought to life with motion capture technology. Basically, think of her as a living, breathing video game character.
So, how are these virtual influencers made?
Turns out, there’s no one-size-fits-all answer. Some are sculpted in 3D, while others spring forth from lines of code. But one thing’s for sure: the line between real and virtual is blurring faster than you can say “influencer marketing.”
The Ethical Question
And then there’s the ethical minefield. Are AI influencers perpetuating stereotypes? Exploiting loopholes in advertising regulations? Who owns the rights to their digital likeness? These questions are still up for debate, but one thing’s for sure: the influencer game is changing.
