By
Apples new podcast promotion form
Gandhinagar: With the podcast landscape flourishing, Apple Podcasts is keen to help creators and networks reach listeners. Their editorial team constantly curates content for featuring, and you can increase your chances of being included by following these guidelines.
1. Utilize the Promotional Request Form
This is the official channel to showcase your podcast’s potential. Highlight noteworthy content and provide the necessary details for promotion. Remember, your feed must be live on Apple Podcasts, and submit requests at least two weeks in advance.
What grabs their attention?
- Engaging narratives
- Fresh perspectives
- Stimulating conversations
- Niche or topical insights
- Compelling subscriber benefits
Strong requests include:
- Attention-grabbing subject line
- Concise and engaging synopsis
- Clear format description (interview, narrative, etc.)
- Brief host and guest introductions
- Marketing plan overview with dates
- Eye-catching artwork (meeting specifications)
- Audience appeal details
- Justification for featuring at that particular time
- Description of paid subscription benefits (if applicable)
Strike a balance between providing enough information and keeping it concise for quick review. Unsuccessful requests can be resubmitted after six to eight weeks.
2. Submit Eye-Catching Artwork
First impressions matter. The carousel art on the Browse page is crucial in grabbing potential listeners’ attention.
Requirements for carousel art:
- Inclusion is mandatory for carousel consideration.
- Adhere to Apple Podcasts’ template guidelines.
- Network and sponsor logos are not permitted.
- Distinct artwork from your show’s cover art is highly encouraged.
- Aim to intrigue listeners without clashing with other content.
- Use visuals and colors that reflect your podcast’s essence.
- Ensure proper licensing for images used.
3. Optimize Episode Titles:
Feature formats vary, and your episode title may be displayed. Here’s how to craft compelling titles:
- Keep it brief and focused: Give listeners a glimpse of the content while piquing their interest.
- Omit episode numbers: They can obscure crucial information and don’t drive listening.
- Stick to the title: Avoid dates, repeating the podcast title, or credit lists.
- Intrigue your audience: Pose questions, share guest names, or hint at the episode’s highlight.
4. Timing is Key:
Strategic timing can enhance your feature chances. Consider these aspects:
- Apple Podcasts updates: Weekly refreshes, usually on Mondays. Requesting a Monday feature aligns with their planning cycle.
- Your marketing plans: Integrate your social media, marketing, and PR plans with your feature request.
- Your podcast feed: Consider your content’s format and release schedule. For instance, narrative series might benefit from a feature after a few episodes are published.
- The news cycle: Align your content with current events or offer an escape from trending topics.
