GANDHINAGAR Turns out, the podcast🎙 revolution isn’t just happening in your basement! YouGov just dropped some interesting stats on podcast listeners across 47 COUNTRIES.
🌍Globally, 40% of people engage with podcasts for over an hour a week, with some SUPER-FANS clocking in at 10+ hours . Let’s dive into the regions:
Asia-Pacific
This region is PODCAST PARADISE! Indonesia (57%) and Thailand (52%) lead the pack, with Vietnam, Philippines, and India all rocking above-average listening rates. But hold on, Japan – you snoozin’? Only 10% of you are tuning in regularly.
Europe
Romania’s got the podcast party going with 47% listening regularly. Spain and Sweden are keeping up, but Belgium and Netherlands are lagging behind. Shockingly, even Great Britain seems a bit pod-phobic at just 26%.
👇Explore the interactive infographic below
**Survey conducted among urban residents
***Survey conducted among citizens aged 18-74
Latin America
Hola, podcast lovers! Nearly half of Mexicans (48%) are obsessed, with a hardcore 11% listening for 10+ hours a week. Brazilians (44%) and Colombians (37%) are also giving podcasts a big ¡arriba!
Middle-East and Africa
This region is podcasting’s SECRET WEAPON! South Africa takes the crown with a WHOPPING 68% of people listening regularly. Saudi Arabia’s not far behind at 59%. Even Egypt, UAE, and Morocco are podcast-pumping.
North America
The OG podcasters, the US, are surprisingly average at 39%. And our neighbors to the north, Canada? Well, they’re a bit behind the curve at 31%. 🇨🇦
Takeaway
Podcasts are GLOBAL, but some regions are WAY more into them. This data reveals where podcasting is a powerhouse and where there’s room for serious growth. So, get ready for even more podcasts flooding your ears, no matter where you are in the world!
Methodology: YouGov Global Profiles is a globally consistent audience dataset with 1000+ questions across 47 markets. The data is based on continuously collected data from adults aged 18+ years in Great Britain, the US, Australia, India and the UAE. The sample sizes for YouGov Global Profiles will fluctuate over time, however the minimum sample size is always c.1000. Data from each market in this piece uses a nationally representative sample apart from India and UAE, which use urban representative samples. Learn more about Global Profiles