Have you considered creating quick, bite-sized podcast episodes to see if you can expand your audience?
minipods
Bite-sized
Podcasters are using mini-podcasts or the popular microformat to engage listeners who may not have the time to devote to a complete long-form audio episode.
NYT's The Daily
This type of short, deep-dive podcast was popularized by The Daily--Apple’s most downloaded podcast of 2018. Since then, such shows have raged in popularity.
There is less commitment required of listeners. They can take more information in less time, which really plays into everyone's concern with productivity.
Why you should try micropodcasting
Even better technologies are now being developed for podcasting, allowing you to get micro-podcasts on your smartphone through SMS, saving you time spent browsing for mini-podcasts you might enjoy.
Age of microcontent
There is no reason why audio shouldn't get a piece of the micro-content pie, considering the era we are in. To promote your programme, use brief excerpts that are simple to recycle and cross-publish on various social media channels.
Tik Tok...
Posting these on Tiktok, Instagram and twitter could see you tap into a whole new audience.
Advantage
The good news is, you don’t need to start producing new podcast content every day to take advantage of this new trend. You could create a week’s worth of podcast episodes lasting a few minutes in around 3 hours.