Market Enginuity Creates Soundrise to Power Independent Voices

A new spinoff will link podcasters with sponsors who share their values in order to promote creative independence and diverse content.

4 Nov, 2022

advertisers

Funds

Market Enginuity, the leader in mission-driven sponsorship for public media, announced a complementary brand to allocate resources to podcasts . The brand connects premium, independent voices with values-aligned sponsors.  

connect

brand new

Support

With a specific focus on podcasting, the new company, Soundrise  will deliver comprehensive sales, marketing, and operational infrastructure to support podcast creators. 

soundrise

media

Spinoff

Soundrise is a spinoff of Market Enginuity Podcast Group, a senior team of podcast advertising experts that has tripled in size over the past 5 years while successfully supporting PRX and podcasts distributed by the public media organization. 

public

growth

Ad revenue

From 2017-2022, the team generated approximately 55 percent annual growth in client revenue from podcast advertising sales. 

annual

audio

Independent

Soundrise offers marketers brand-safe premium audio while protecting creative freedom and creators' independence  

premium