How diamond brands are using content to take their story to their consumer
27 Oct 2022
news
cut
Jewellery making
Each diamond piece is meticulously crafted, and it is this attention to detail that distinguishes diamond brands from other jewellery manufacturers.
diamond
cut
Toranj Mehta
The diamond is traced from the moment it is found in a mine until it is received by the consumer. We typically work with content makers to construct that story in order to highlight the journey
diamond
Director of Marketing, De Beers
speaks
Toranj Mehta
We believe that if there is content marketing or branded content, it has to really match with our brand purpose and with what De Beers Forevermark actually stands for.
content
Director of Marketing, De Beers
investing
Podcast
Over the past 3 or 4 years DeBeers have been increasing its spends on influencer activation. Between two years DeBeers has increased its spending by a 100%
activation
luxury
Influencers
The brand has been working with luxury lifestyle influencers such as houseofmisu, Natasha Luthra, Maia Sethna and Shrima Rai.