Sounder has announced it is to close its podcast hosting platform, as it focuses on brand safety and contextual targeting
3 Nov, 2022
monetization
2019 launch
When Sounder was first launched in 2019, there was focus on ensuring audio creators of all sizes improve their podcast’s discoverability, engagement, and monetization.
AIM
monetization
Data
What Sounder discovered through conversations with hundreds of podcasting industry stakeholders is that it’s a real challenge to have access to the data and insights required to make decisions and act
Sounder will now focus their attention on the biggest opportunity in audio: building data solutions for audio industry. It has decided to shut down the podcasting platform on January 31, 2023
Many of the largest creators on Sounder will be moving to Spreaker. The company has even created a link to help transfer their podcasts to other high-quality hosting platforms