RADAR launches in 15 markets, and presently highlights 30 creators around the world, including the US and other countries such as Brazil, Argentina, India, and the Philippines.
Every quarter, Spotify’s podcast editorial team will select three up-and-coming creators in each participating market
select
editorial
Selection criteria
– Exhibit authenticity and inclusivity– Hook Spotify's edit team and give them a reason to keep listening– Both educate and entertain
authenticity
creators
For creators
Participants will be able to leverage Spotify’s best-in-class editorial and promotional opportunities.
advantage
podcast
Promise
RADAR playlists will feature three episodes from each RADAR creator, and Spotify has promised to growing RADAR shows through marketing campaigns that provide fans with the opportunity to get to know their new favorite podcasters