With this deal, web novel writers from Indonesia and the Philippines will bring stories to audio.
26 Sept 2022
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New Deal
The new deal promises podcasts that are not readings of the Wattpad stories; listeners will hear from authors on creative journeys and personal musings.
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Unique
Wattpad's director of account management for brand partnerships, Kelly O'Mara, shared that these podcasts will be added to the Wattpad web novels. This will help authors to engage "in a unique way."
Some of the biggest names in web novels in Indonesia and the Philippines will bring their stories to life through a range of podcasts, with 20 titles available to Spotify listeners.
Authors include Pit Sandi, whose story “My Ice Girl” has some 22 million reads on Wattpad, Ma. Cristina Lata, author of 321 million-read title “The Four Bad Boys and Me” and Ariesa Jane Domingo of “For Hire: A Damn Good Kisser,” which has 42.1 million reads.
Shows wil also include “Dy-dengar” by Indonesian author Dyah Ayu Arumsari Abdullah, where she will share details of her life as a GenZ, giving her fans a more intimate look at her hopes and dreams for the future
Carl Zuzarte, Spotify head of studios for Southeast Asia, said: “Indonesia and the Philippines are brimming with creativity and brilliant storytellers. By adding podcasts to their Wattpad webnovels, it will allow the authors to engage with their fans in a unique way