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Gandhinagar: In a significant move for the podcasting world, Acast, the largest independent podcast company globally, has announced a new partnership with the TED Audio Collective. This collaboration positions Acast as the exclusive ad sales, hosting, and distribution partner for TED Audio Collective in all regions except Australia and New Zealand.
The TED Audio Collective boasts an impressive lineup of 26 popular podcasts spanning various genres, including business, technology, health, and wellness. Notable titles such as TED Talks Daily, How to be a Better Human, TED Business, and TED en Español contribute to the network’s staggering 176 million global listens each year.
Ross Adams, CEO of Acast, expressed his enthusiasm about the partnership, stating, “The TED brand is synonymous with excellence and is a known destination for the curious. The addition of the entire TED Audio Collective to Acast brings a massive and highly engaged global audience – and importantly monetizable listens – for advertisers around the world to connect with”.
A recent report from Acast, in collaboration with Edison Research, highlights the growing influence of podcasts. According to the Podcast Pulse report, 92% of podcast listeners tune in to learn more about specific topics, while 80% prefer niche podcasts tailored to their interests. Remarkably, 94% of these niche podcast listeners have taken action after hearing a podcast ad.
Alan Seiffert, Head of Global Business Development at TED, shared his optimism about the partnership, saying, “At TED, we are dedicated to discovering, debating, and spreading ideas that spark conversation across our global network. With Acast’s leading ad tech tools and partnerships, we’re confident that this partnership will help to continue to scale the TED Audio Collective around the world”.
For those interested in advertising across TED Audio Collective and other Acast podcasts, inquiries can be directed to [email protected].
Since its inception in 2014, Acast has been at the forefront of creating a valuable podcast marketplace, connecting podcast creators, advertisers, and listeners through innovative technology. The Acast marketplace features over 135,000 podcasts, 2,700 advertisers, and one billion quarterly listens. These listens are monetized across various podcasting apps and platforms, ensuring a broad reach for advertisers. Headquartered in Stockholm, Sweden, Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST) and is supported by FNCA Sweden AB as its Certified Adviser.
While TED is a nonprofit and nonpartisan organization, is dedicated to discovering, debating, and spreading ideas that inspire conversation, deepen understanding, and drive meaningful change. Founded in 1984 as a conference where Technology, Entertainment, and Design converged, TED has since expanded into a global platform exploring diverse topics from science and business to education, arts, and global issues.
TED’s initiatives include TED Talks, original podcasts, short video series, animated educational lessons (TED-Ed), and TV programs translated into over 100 languages. The organization also supports thousands of independently run TEDx events worldwide, fostering community engagement and idea-sharing. Through the Audacious Project, TED has catalyzed over $3 billion in funding for transformative projects. Recent initiatives like TED Countdown and TED Democracy focus on addressing the climate crisis and promoting equitable futures.
For a comprehensive list of TED’s programs and initiatives, visit TED.com.
