Gandhinagar : The Interactive Advertising Bureau (IAB) is gearing 🚅 up to turn the spotlight💡 on the burgeoning podcast industry🎙 with the upcoming 2024 IAB Podcast Upfront. This marquee event, scheduled for May 9th in New York City, will be a full-day affair teeming with opportunities for podcast publishers and advertisers to connect.
With the support of 18 leading podcast companies, including stalwarts like Wondery, iHeartPodcasts, NPR, and ESPN🤾♀️, the Upfront promises a comprehensive look at the industry’s landscape. A virtual attendance option will also be available for those unable to attend in person.
“Podcasting has evolved into a dynamic force over the past two decades,” said Matt Shapo, Director of Digital Audio and Video at the IAB. “The IAB has always been a leader in fostering collaboration between advertisers and publishers, and this year’s Upfront will be no different. Attendees can expect insights into the latest revenue streams, brand safety advancements, and a sneak peek at exciting new content.”
Beyond individual company presentations, the Upfront boasts a packed agenda. Panel discussions 👍 will delve deeper into industry trends, while the release of the much-anticipated eighth annual IAB US Podcast Advertising Revenue study, prepared by PricewaterhouseCoopers, will quantify the podcasting boom. This report is expected to showcase a doubling of ad revenue since 2020, a testament to the medium’s explosive growth.
“With captivating content and a loyal listenership exceeding 135 million Americans monthly, podcasting has cemented its place as a market powerhouse,” declared IAB CEO David Cohen. “This is the ideal moment for brands to solidify their presence in the world of streaming audio and podcasting, shaping the industry’s future trajectory.”
The event will be steered by two leading podcast personalities: author and host of “The Goal Digger” podcast, Jenna Kutcher, and entrepreneur Rachel Rodgers, whose podcast is “Hello Seven.” Both shows are part of the YAP Media Network.🎉💡