GANDHINAGAR: Libsyn, a leading podcast platform, has announced a new partnership with the Toronto Star, a major Canadian news organization, to expand advertising opportunities for the Star’s popular podcasts.
Under this agreement, Libsyn Ads, Libsyn’s advertising network, will become the exclusive North American sales partner for the Toronto Star’s podcast lineup. This collaboration aims to leverage Libsyn’s expertise in podcast advertising to connect the Star’s podcasts with a wider range of potential advertisers.
The Toronto Star boasts a diverse range of podcasts, covering topics like news, true crime, business, and lifestyle. This variety offers advertisers the chance to target specific demographics within the Star’s engaged listener base.
“Canadians are among the world’s most avid podcast listeners,” said Dave Hanley, Libsyn’s Chief Revenue Officer, highlighting the growing appeal of podcast advertising in Canada. “Our partnership with the Toronto Star provides advertisers with valuable opportunities to reach a dedicated audience through highly targeted campaigns.”
Libsyn’s advertising solutions include both host-read ads, where podcast hosts directly promote products, and programmatic advertising, which uses automated systems to deliver targeted ads. This partnership allows the Star to integrate programmatic advertising into their existing host-read programs, potentially increasing their advertising revenue.
For Libsyn, this deal represents a significant step into the Canadian market, with a focus on major advertising hubs like Toronto. “The partnership with the Toronto Star is particularly significant,” said Bob Kane, Libsyn’s Country Manager, Canada, “given their legacy and contribution to podcasting with quality content”
This collaboration between Libsyn and the Toronto Star positions both parties to capitalize on the growing popularity of podcasts in Canada, offering expanded advertising opportunities for the Star and streamlined ad campaign management for brands seeking to reach a targeted audience.