Your Podcast Guide to Life
Start here is the front page of Pod Mirror news magazine that provides you the latest from the world of podcasting, podcasters, podcasts and audio-in-demand industry
GANDHINAGAR: In an interesting move, Apple has finally brought its popular Podcasts app to Android devices, not through the traditional route of the Google Play Store, but as a Progressive Web App (PWA). This decision, coming on the heels of the recent landmark antitrust ruling against Google, offers intriguing insights into Apple’s strategy and the … Read more
British Podcast Awards 2024 ceremony approaches on Sept 26. The awards promise to showcase UK’s bustling podcast universe.
A new app , called Adblock Podcast, developed by Micah Engle-Eshleman, helps listeners to skip ads while simultaneously ensuring that podcast creators receive a share of the revenue generated from subscriptions. This approach does raise some important questions about the future of advertising within the podcasting ecosystem and the sustainability of content creation in a … Read more
GANDHINAGAR: In a significant move, Spotify in early June opened its doors to non-hosted podcasters allowing them to upload videos directly to the platform. This means any creator can directly upload videos to Spotify using their preferred podcast hosting service. Previously, creators had to sign up with ‘Spotify for Podcasters’ or a partner hosting company … Read more
GANDHINAGAR: In a significant move, a coalition comprising commercial media businesses, broadcasters, audio producers, and publishers has written a letter to Thangam Debbonaire, the Shadow Secretary of State for Culture, Media & Sport. The letter, dated June 13 raises alarms about the BBC’s proposal to introduce advertising on UK podcasts via third-party platforms. The coalition … Read more
GANDHINAGAR: Spotify for Podcasters is flipping the page on its Terms of Use, aiming for a clearer and more user-friendly experience for creators. Here’s a breakdown of the key changes taking effect on July 1, 2024, to help you navigate the world of podcasting on Spotify with confidence. The revisions focus on seven key areas: … Read more
GANDHINAGAR: In what can be a promising sign for the digital advertising industry, the Interactive Advertising Bureau (IAB) has identified a dynamic new frontier – the intersection of Connected TV (CTV) and podcasting. This holds immense potential for advertisers seeking innovative ways to engage target audiences, according to Cintia Gabilan, the newly appointed Vice President … Read more
Podcast creators envision “next-generation podcasting” as being “listener-centric” but also using technologies to reduce workload
By Elgin Matt John Podcasting has emerged as a powerful force in the media landscape since 2018. Once a niche hobbyist’s playground, almost 18 years ago, it’s now a mainstream platform boasting millions of active shows and a global audience hungry for diverse and engaging audio. I began listening to podcasts in mid-2019, after my … Read more
GANDHINAGAR: This year at The Podcast Show 2024, Magellan AI presented a comprehensive analysis of podcast advertising trends across major markets. This data, based on a sample of over 50,000 podcasts in English, Spanish, and German, offers valuable insights for both advertisers and podcast creators. Brand Activity Trends: A Comprehensive Overview (2022-2024) The advertising landscape … Read more