Podcast listening surges globally: 35% tune in monthly

Reuter Digital news report

GANDHINAGAR: A recent report by the Reuters Institute for the Study of Journalism sheds light on the promising future of podcasts. According to the Digital News Report 2024, there’s a growing global appetite for podcasts, with 35% of respondents across 20 countries reporting monthly listenership – up from 34% in 2023. Despite being a “minority … Read more

RESEARCH: India’s Podcast Boom in 2024: From Chai Shops to Earbuds, Many Are Tuning In

Indian podcasting Featured Image

Forget the fleeting dance of viral videos and the curated chaos of Instagram feeds. In India, a quieter revolution is brewing, one that unfolds in the intimate space of our ears – the podcast phenomenon. Yes, podcasts, are experiencing a meteoric rise in India. And if you’re a marketer, brand owner, or simply someone with … Read more

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