Decent money: Podcasters who have big audience earn decent money. Most downloaded podcasts make over $100,000 a month. Earning a lot of money from the podcast
Why podcasters give up: Majority of podcasters do not make a lot of money. This may be because their content may not be compelling enough, or it's not promoted enough. Many podcast entrepreneurs fail because they give up too soon .
Who earns then: Podcasters who don't get 150 listens per episode typically don't get even $1 from their work. Data suggests that a podcast begins to generate revenue as soon as it gets 1,000 listeners for each episode
Popularity?: Take a look at the statistics from August 2022 from Google Trends for past 5 years. As you can see, the popularity of podcasts is at an all-time high. Its popularity will undoubtedly increase in the upcoming years.
How much do popular podcasts earn? : As reported by The Atlantic, popular podcasters can command from advertisers approximately $25 to $40 for every 1,000 listeners.
Ad Rates of 2022: Average podcast advertising costs according to Advertise Cast, are $18 CPM (cost per 1,000 listeners) for a 30-second advertisment and $25 CPM for a 60-second advertisement in 2022. High-converting premium podcasters earn between $25 and $100 CPM.
How many listeners then: For each episode of a podcast, there should be between 20,000 and 50,000 subscribers. We may argue that with this number of listeners, podcasts become lucrative and begin to generate significant revenue. Many podcasts can't manage this many listeners.
Another estimate : You require 20,000 listens or more for each episode, according to PodcastersParadise. Fortunately, there are smaller marketers you may search for.
In 2019 it earned $30 million and has 190 million monthly downloads.
THE JOE ROGAN EXPERIEnCE
Forbes
Only from Patreon this podcast gets $130,000 per month and has 120,000 downloads per episode