In Indian metro cities--Delhi, Mumbai, Chennai, Kolkota--the rate is even greater, with 70% of respondents listening to podcasts weekly and 30% listening daily
In Indian metro cities--Delhi, Mumbai, Chennai, Kolkota--the rate is even greater, with 70% of respondents listening to podcasts weekly and 30% listening daily
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Triton says
Aditya Summanwar, Director of Market Development, Triton Digital. “Our study further demonstrates a high brand recall in the region and willingness to receive additional advertisements ."
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Willing
Podcast Listeners are Willing to Listen to Ads. . Of the respondents who have heard a podcast ad, 42% had no issues with hearing ads in the middle of podcasts that are free.
Advertisements Often Lead to Purchases. 80% of listeners who have heard of a product are interested in learning more about it, with 29% claiming to have bought the product they heard advertised
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Attention
Podcast Ads Grab Attention. Forty percent of listeners state that ads in between podcasts ‘always’ or ‘often’ capture their attention, with 40% of these listeners saying they trust these advertisements.