A new podcast format that enables producers to make parts of their audio flexible - personalised to each listener, using data from listeners’ devices.
BBC's Adaptive experiment
What if stories you listen to could adapt to your surroundings or to the time of day you’re listening to them, or if they could stretch or contract in length to fit with how long you’ve going to listen to them
OBM puts personalisation at the heart of creation. By producing media made up of many small, interchangeable assets or objects creators can tell stories that flex and adapt to their respective audiences.
A web-based editor now allows creation of adaptive podcasts, with no coding experience. It provides podcasters with a platform to compile and organise their audio objects, setting various parameters to control the changes to their content
The app interacts with data and sensors on a user's device, as programmed by the podcast creator. The requested data is available only if the user allows. This way, app can change a podcast's content and length using this information to provide a unique personalised version.