De Beers Forevermark, reveals why it has invested in podcasts  

Lined Circle

How diamond brands are using content to take their story to their consumer

27  Oct 2022

news

cut

Jewellery making

Each diamond piece is meticulously crafted, and it is this attention to detail that distinguishes diamond brands from other jewellery manufacturers.

diamond

cut

Toranj Mehta 

The diamond is traced from the moment it is found in a mine until it is received by the consumer. We typically work with content makers to construct that story in order to highlight the journey

diamond

Director of Marketing, De Beers  

speaks

Toranj Mehta 

We believe that if there is content marketing or branded content, it has to really match with our brand purpose and with what De Beers Forevermark actually stands for.  

content

Director of Marketing, De Beers  

investing

Podcast

Over the past 3 or 4 years DeBeers have been increasing its spends on influencer activation. Between two years DeBeers has increased its spending by a 100% 

activation

luxury

Influencers

The brand has been working with luxury lifestyle influencers such as houseofmisu, Natasha Luthra, Maia Sethna and Shrima Rai. 

lifestyle