Gen Z's podcast discovery growing more than twice the rate of other ages 

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Podcast discovery by age group

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[{"selector":"#anim-36bfa544-c054-4808-bae4-29b12e7c1c16","keyframes":{"opacity":[0,1]},"delay":150,"duration":1001,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af4f598e-2fb4-4733-9ac2-b408f28f324b","keyframes":{"transform":["translate3d(0px, 108.45505%, 0)","translate3d(0px, 0px, 0)"]},"delay":150,"duration":1001,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c039ac97-5201-42a2-876e-771d8aa67af7","keyframes":{"transform":["translate3d(-475.30873%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-23d7f6d0-63da-4ae2-85f8-11cfd7c22aa5","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Fans have a more complex listening palette: F andoms overlap across podcast categories– for example, on the top left side of the graph shown in next slide , 31% of Arts listeners also listen to Comedy, however only 18% of Comedy listeners also tune in to Arts podcasts Arrow see map

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Spotify study: Gen Z's podcast discovery is growing at more than twice the rate of other age groups

Podcast discovery by age group

pods

age group

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