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Find Out
By Pod Mirror
15 Feb 2022
What's a Podcast Avatar? a podcast avatar is an imaginary friend who is the ideal audience for your podcast.
How Do I Build A Podcast Avatar?Some general demographic information (things that describe the person's outside, what slice of society they occupy), then it's time to think about psychographic information.
Psychographic? For now, think of psychographics as the study of how a person or group of people think.
For example : What kind of music does your podcast avatar enjoy? How do they prefer to use the Internet? Are they a night owl or early riser? What do they like to do for fun? What do they do for work?
What Can You Do With A Podcast Avatar? Once you put together most of the attributes of your podcast avatar or imaginary ideal listener, you can use this to strengthen your podcast in a lot of ways.
What ways ? Listening Habits. Social Media. Guest Preferences. Finding Your Niche. Support
Why You Need a Podcast Audit ? It's impossible to see our own creative projects objectively. It is helpful to have someone else take a look and listen.
Does this person listen while doing chores or exercising, or do they sit down and give your podcast their full attention? This could help you figure out the best sound design strategy: minimalist, or multi-layered?
Does your audience use social media, or would they prefer getting updates about your podcast from a personalized newsletter? If they do use social media, which platforms? This can help you decide how best to promote your podcast.
Who would your ideal listener want to hear you interview, a rabbi, a football player, or a candy factory worker? Knowing as much as possible about your audience can help you find the right guests.
Knowing what kind of person is most likely to enjoy your podcast helps you find your podcast niche.
Imagine this person (or these people), sharing the same interests in the room with you. Picture them hitting refresh on their favorite podcast app, waiting for your next episode.