PLATFORM: India Number One In Engagement Podcasts on Spotify 

Spotify Considers India Number One In Engagement And Podcast Content

By Pod Mirror Lined Circle Spotify claims consumers in India have been able to spend more time on and off their platfor 24 Sept 2022

audience

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Norström

[{"selector":"#anim-e032c229-9570-4120-96ad-552d4e7b436e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34ced46a-7431-45e9-8170-9e78542273fe","keyframes":{"opacity":[0,1]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72a17fd5-4f7a-4d30-a434-52e3a96ce95f","keyframes":{"transform":["translate3d(0px, 775.61766%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7ee0f14-ae54-4c81-a54b-4d0298058084","keyframes":{"opacity":[0,1]},"delay":400,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3c0720c-b844-4dbf-be31-14905836a3ea","keyframes":{"transform":["translate3d(0px, 154.45177%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df643d18-202e-4845-95fb-cb056f03294c","keyframes":{"opacity":[0,1]},"delay":50,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70b3f070-d995-4c43-8ac4-36eb05cd2a29","keyframes":{"transform":["rotate(90deg) translate3d(-57.67045%, 0px, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":50,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Alex Norström, chief freemium business officer at Spotify says, “As engagement grows, our playbook momentum continues to increase. With the explosive growth in brand awareness in India, we are also on our way to being the market leader in podcasts." Learn more

tune in

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clocked

[{"selector":"#anim-3fb6fc5f-3f18-4726-ae00-f42c7282f109","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c44b0d17-e459-4938-9f9e-fd97b5abe323","keyframes":{"opacity":[0,1]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe66405b-606c-4074-b8b1-09f73f3f8f00","keyframes":{"transform":["translate3d(0px, 775.61766%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd5947c8-9f1e-462e-abba-e5ce2368401e","keyframes":{"opacity":[0,1]},"delay":400,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34c2f93f-1bb6-4e9e-8af1-7bb159fb527e","keyframes":{"transform":["translate3d(0px, 271.18856%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6070615-b989-4319-bf78-5fe817297318","keyframes":{"opacity":[0,1]},"delay":50,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7084d658-bdaf-4605-8042-f2bae3008154","keyframes":{"transform":["rotate(90deg) translate3d(-57.67045%, 0px, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":50,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Spotify is streamed in more than 7,000 cities and towns in India and had clocked double-digit growth in monthly active users in 2021. Learn more

podcasts

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potential

[{"selector":"#anim-41c89f20-03dd-4880-b87e-7d27153fcf5d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7646387a-075c-48b3-a8cb-2a6eff18a311","keyframes":{"opacity":[0,1]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b847155-5f88-47ea-bfa5-6bf2da456413","keyframes":{"transform":["translate3d(0px, 775.61766%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96508fbc-4e6b-4962-af76-4877bc0614c9","keyframes":{"opacity":[0,1]},"delay":400,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5655b0d9-a741-4fed-bdc7-5cd1f095f27c","keyframes":{"transform":["translate3d(0px, 271.18856%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41fe3f68-762e-4173-8268-9a43c0efad74","keyframes":{"opacity":[0,1]},"delay":50,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d27e82f8-481b-463c-9973-21b448c7e5fe","keyframes":{"transform":["rotate(90deg) translate3d(-57.67045%, 0px, 0) rotate(-90deg)","rotate(90deg) translate3d(0px, 0px, 0) rotate(-90deg)"]},"delay":50,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A majority of Spotify’s listeners in India are Gen Z (born between mid to late 1990s and 2010s) who consume music and podcasts with equal interest. Learn more

www.podmirror.com

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Spotify Considers India Number One In Engagement And Podcast Content

news

audience

Potential

market

Norström

Freemium

alex

tune in

Listeners

profile

clocked

Streamed

month

podcasts

Regional

original

potential

Growth

audio

www.podmirror.com