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Podcast co-listening is popular in car

17 October, 2022

12% of podcast listeners often listen with someone else: and SXM Media has calculated that podcast advertising gets 5% more impressions from those co-listeners 

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Car

Almost 16% of the listeners on Pandora platform, heard a podcast with others in a car   

co-listening

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Home

Almost 13% of the listeners on Pandora platform, heard a podcast with others when home   

co-listening

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Gym

Almost 13% of the listeners on Pandora platform, heard a podcast with others when gyming

co-listening

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Work

Almost 8% of the listeners on Pandora platform, heard a podcast with others while in office/during work hours

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Outside

Almost 7% of the listeners on Pandora platform, heard a podcast with others during outdoors

co-listening