12% of podcast listeners often listen with someone else: and SXM Media has calculated that podcast advertising gets 5% more impressions from those co-listeners
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Car
Almost 16% of the listeners on Pandora platform, heard a podcast with others in a car
co-listening
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Home
Almost 13% of the listeners on Pandora platform, heard a podcast with others when home
co-listening
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Gym
Almost 13% of the listeners on Pandora platform, heard a podcast with others when gyming
co-listening
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Work
Almost 8% of the listeners on Pandora platform, heard a podcast with others while in office/during work hours
co-listening
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Outside
Almost 7% of the listeners on Pandora platform, heard a podcast with others during outdoors