Five new insights to help grow your subscription on Apple Podcast?

By Pod Mirror

One-third of all new subscription sign-ups are for annual plans,. Apple claims  if you’re making a serialised podcast  show, subscribers are 20% more likely to finish it. 

31 Oct , 2022

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Free trial

When you offer a free trial, you are two and a half times more likely to convert free listeners to paying subscribers. A common trial length is seven days.  

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Annual plan

One-third of all new subscription sign-ups are for annual plans, and creators offering the biggest annual price discounts have the highest share of annual subscribers.  In April 2022, Apple introduced annual plans, so creators can give listeners the option to provide year-long support   

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Subscribers share

Subscribers listen to more than two times as many shows per month than nonsubscribers. Subscribers are also more than two times as likely to share podcasts with people they know

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Serialized show.

For serial podcast shows, subscribers are 20% more likely to reach the end of a series compared to nonsubscribers. Subscriptions give creators a way to engage more deeply with their biggest fans.  

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Serialized show.

For serial podcast shows on Apple podcasts, subscribers are 20% more likely to reach the end of a series compared to nonsubscribers. Subscriptions give creators a way to engage more deeply with their biggest fans.  

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Channels help 

Listeners who subscribe to your channel on apple podcasts  are 20% more likely to listen to your other shows in your channel than nonsubscribers. 

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