Wattpad and Spotify sign a deal to create podcasts by popular authors 

Lined Circle

With this deal, web novel writers from Indonesia and the Philippines will bring stories to audio.

26  Sept 2022

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New Deal

The new deal promises podcasts that are not readings of the Wattpad stories; listeners will hear from authors on creative journeys and personal musings. 

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Unique 

Wattpad's director of account management for brand partnerships, Kelly O'Mara, shared that these podcasts will be added to the Wattpad web novels. This will help  authors to engage "in a unique way." 

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Big names

Some of the biggest names in web novels in Indonesia and the Philippines will bring their stories to life through a range of podcasts, with 20 titles available to Spotify listeners. 

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Authors

Authors include Pit Sandi, whose story “My Ice Girl” has some 22 million reads on Wattpad, Ma. Cristina Lata, author of 321 million-read title “The Four Bad Boys and Me” and Ariesa Jane Domingo of “For Hire: A Damn Good Kisser,” which has 42.1 million reads. 

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Shows wil also include “Dy-dengar” by Indonesian author Dyah Ayu Arumsari Abdullah, where she will share details of her life as a GenZ, giving her fans a more intimate look at her hopes and dreams for the future 

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Carl Zuzarte, Spotify head of studios for Southeast Asia, said: “Indonesia and the Philippines are brimming with creativity and brilliant storytellers. By adding podcasts to their Wattpad webnovels, it will allow the authors to engage with their fans in a unique way  

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